NISHMAN Global Creative Director Josh Lamonaca Brings Barbering Creativity to HairCon 2026

HairCon 2026 once again proved why it has become one of the UK’s most exciting events for the professional hair and barbering industry.

More than a traditional trade show, HairCon brings together creativity, education, innovation and industry connections in an energetic environment where leading brands, barbers, hair professionals and creative talent come together under one roof. HairCon

This year, barbering was a major part of that energy.

Among the standout names taking to the stage was Josh Lamonaca, Global Creative Director of NISHMAN, showcasing his creative approach to modern barbering in front of the HairCon audience.

HairCon itself highlighted Josh Lamonaca as part of its Main Stage barbering programme, while NISHMAN also featured through live demonstrations during the event. The organisers described HairCon 2026 as a celebration of some of the very best in contemporary barbering. HairCon

Creativity in Action

Josh Lamonaca’s stage appearance captured exactly what makes live barbering events so valuable.

It was not simply about creating a finished hairstyle. It was an opportunity to see professional technique, creativity and artistic direction come together in real time.

Working directly in front of an industry audience gives barbers the chance to observe techniques from a different perspective, discover new ideas and take inspiration back into their own work.

For NISHMAN, it was also an opportunity to demonstrate the brand’s close connection with professional barber culture.

More Than a Trade Show

HairCon describes itself as “no ordinary trade show”, and the event is designed to combine stage shows, education, brand experiences, demonstrations, networking and entertainment. HairCon

That combination makes events such as HairCon particularly important for the barbering industry.

They create a space where established professionals can share their knowledge, emerging talent can find inspiration, brands can demonstrate new ideas and the wider barbering community can connect face to face.

HairCon’s focus on creativity, commerce and connections perfectly reflects how the professional hair and barbering industry continues to evolve. HairCon

NISHMAN at HairCon

Seeing Josh Lamonaca representing NISHMAN on the HairCon stage was another strong example of the brand’s connection with professional barbers around the world.

Through education, creative demonstrations and professional products, NISHMAN continues to position itself closely alongside the people who shape modern barbering culture every day.

For BarberSalon Supplies, supporting and following events such as HairCon means staying connected to the techniques, products and creative ideas influencing the next generation of barbering.

HairCon 2026 brought together some of the industry’s most exciting talent — and Josh Lamonaca and NISHMAN were right at the heart of the barbering action.